1. Short loading time= satisfied user
Fast websites are more than just appearance, they give the customer a good user experience in terms of short loading time and the ability to surf from a mobile or tablet, even if the network connection is bad – which it often is.
2. Higher ranking in Google
Google’s search engine, among other things, ranks according to load speed. A fast website will rank higher up in search queries on Google, making it easier to find your page. It doesn’t help to have a website if your customers can’t find it.
3. Engaged users
It appears that users visits more pages on your website if it loads quickly, rather than if it loads slow.
4. Higher number of conversions on the website
The fist milestone is reached once the customers have reached the website. The next step is to get the customer to do something while they are there. A conversion on the site may be that the customer makes a purchase, clicks on an ad, completes the contact form – or does anything else that’s of value to you. Customers visits more pages on a site that has a short load time, so there’s an increased chance of conversions if the page loads quickly.
5. Customers bounce from slow pages
If the page takes to long to load, you lose customers. Web users are impatient and studies show that 40 % of web users bounce from pages that takes more than 3 seconds to load.
6. Optimized for mobile
With the arrival of the smartphone, new habits for surfing online has also appeared. In short – mobile phone usage online has exploded. Today’s users browse from the networks that are available wherever they are, often mobile networks such as 3G or where websites have a much longer loading time then we’re used to on the landline. A fast website can compensate for bad network connections.
7. Stand out
There are still many who’s not up to date and have slow websites. This applies to both the businesses that order a website, and those who produce it. Among other things, it appears that several of our customers who have fast pages, rank far better then their competitors in Google searches.
8. More sustainable
Fast pages use less power on both server, network and user devices. This is because the amount of data is reduced and modern, energy-efficient technology is used.
9. Lower performance on mobile than PC
We no longer mainly surf online from our PC. A total of 30-40 % of all traffic on your website comes, statistically speaking, from a mobile. Mobile phones has less powerful processors and less memory than computers, so mobiles doesn’t load large webpages as fast as a PC.
10. Ready for the future
Web pages keep getting more content, so it takes more to download them, but because the landline gets better in parallel with this development, we don’t notice a difference in load speed – until we don’t use the landline. More and more people are surfing from mobile networks, which is much slower than the landline at home, yet we still expect the website to load as fast as possible. A quick site is ready for tomorrow’s surfing habits.
Do you want a chat with us about the possibilities of your website? Get in touch
Also Check : Why Every Business Needs A Website ?
